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Published in final edited form as: Sex Transm Dis. 2022 Jan 29;49(11):778–781. doi: 10.1097/OLQ.0000000000001611

Feasibility, acceptability, and potential cost-effectiveness of a novel mobile phone intervention to promote HIV testing within social networks in Tanzania

Jan Ostermann 1, Bernard Njau 2, Martha Masaki 3, Tara Mtuy 4, Dafrosa Itemba 5, Amy Hobbie 6, Valerie Yelverton 7, Spencer Moore 8, Thespina Yamanis 9, Nathan M Thielman 10
PMCID: PMC9329485  NIHMSID: NIHMS1774933  PMID: 35093981

Abstract

Among 145 individuals surveyed in Tanzania, 42% indicated willingness to test for HIV in response to a confidential, phone-based text message. On average, participants were likely to provide contact information for 1.5 members of their social networks, suggesting high feasibility and moderate acceptability of a novel mHealth HIV testing intervention.

Keywords: HIV testing, social networks, confidentiality, mHealth, sub-Saharan Africa

Summary Statement

Preliminary data suggest that confidential SMS-based HIV testing invitations to social and sexual network contacts are feasible, moderately acceptable, and potentially cost-effective among two high risk populations in Tanzania.

1. Background/Introduction

In order to end the HIV epidemic, persons with HIV (PWH) must become aware of their diagnosis, engage in care, and adhere to effective treatment. Consequently, UNAIDS set the ambitious “95-95-95” targets of diagnosing 95% of all PWH, initiating antiretroviral therapy for 95% those diagnosed, and attaining virologic suppression for 95% of those treated.(1, 2) Although significant progress has been made towards achieving these targets, advances remain uneven across sub-Saharan Africa. Nearly 17% of PWH in Tanzania are unaware of their serostatus,(3) and many hesitate to test because of fear, stigma, and discrimination.(4)

One promising approach for increasing HIV testing rates is using confidential mobile phone-based testing invitations to social and sexual network contacts of persons testing for HIV. Social and sexual networks play a critical role in HIV transmission and testing uptake,(5-7) and mobile phones provide opportunities for efficiently extending testing invitations to networks of HIV testers. Carefully designed Short Message Service (SMS) invitations could efficiently and discretely reach populations that are at the margins of the healthcare system. This approach aligns with WHO recommendations to promote equitable services and optimize impact for populations most likely to have higher numbers of sexual partners.(8)

Text messaging has been used to communicate health information across diverse settings, including promotion of sexually transmitted infection (STI) testing.(9) Leveraging the ubiquity of mobile phones, coupled with the low cost of text-based messaging, SMS interventions have been used to promote HIV testing among gay men in Australia(10), random mobile phone users in South Africa,(11) and young college women(12) and female sex workers(13) in Kenya.

To our knowledge, SMS interventions to promote HIV testing have not, however, probed the social networks of individuals at risk for HIV infection. Given the correlations of HIV risk behaviors within social networks,(14) which result from an individual’s tendency to choose partners similar to themselves (a property called homophily(15)), HIV testing strategies that confidentially penetrate social networks of HIV testers create new opportunities for identifying at-risk individuals and linking them to care. Concurrently, the very low costs of SMS suggest that even a marginally effective intervention could be highly cost-effective. We explored the potential feasibility and acceptability of SMS-based confidential social network referrals for HIV testing (“CONSORT”) to reach the social network contacts of male mountain porters and female bar workers, two groups at high risk for HIV infection in the Kilimanjaro Region of Tanzania.(16)

2. Methods

As part of a study evaluating novel approaches to improve the uptake of HIV testing among high-risk populations in the Kilimanjaro Region of Tanzania (ClinicalTrials.gov Protocol NCT02714140),(17) we systematically recruited and surveyed members of two high risk populations to assess the feasibility and acceptability of CONSORT. Participants in the parent study comprised 773 women employed in randomly selected bars, restaurants, and guesthouses serving alcohol to patrons (“bars” and “female barworkers”, respectively) and 707 male porters supporting climbers of Mount Kilimanjaro (“male porters”) who were sequentially approached as they exited Mount Kilimanjaro National Park. Eligible participants were ages 18 to 49 and invited to come to the study offices for consent and enrollment. Acceptance rates in the parent study were 66.4% for female barworkers and 54.7% for male porters.

In the context of continuous data collection for the parent study, all study participants presenting at the study offices for in-person follow-up surveys between 5 February and 31 March 2020 were asked to complete a survey that assessed their demographic, social network, and HIV risk characteristics. We used a name generator/interpreter survey module to assess the size and composition of participants’ egocentric networks. A ‘name generator’ question asked each participant (“index”) to name family members, friends, loved ones, co-workers, neighbors, or other persons (their “alters”) from whom they have sought advice or help, or with whom they have discussed important matters. ‘Name interpreter’ questions, cycled through up to 5 named alters for each participant and assessed alters’ key characteristics (e.g., gender, relationship, communication frequency). CONSORT feasibility was probed by recording index participants’ knowledge of phone numbers for each alter. Acceptability was described by index participants’ likelihood of sending CONSORT messages to each alter, and their own likelihood of testing for HIV if they received a confidential testing invitation. Likelihood was assessed using a 4-point Likert scale (very likely; somewhat likely; somewhat unlikely; not likely). Preferences for CONSORT versus physical invitation cards were also assessed.

Descriptive statistics were used to analyze participants’ social networks and the potential feasibility and acceptability of CONSORT. Student’s t-tests and chi-squared tests assessed the statistical significance of differences between male and female participants. To account for the small sample size, confidence intervals around the estimated proportions were calculated using the Wilson method.(18) To characterize the potential impact and cost-effectiveness of CONSORT, sample estimates of acceptability were applied to a hypothetical cohort of 1000 index participants whose characteristics were assumed to resemble those of the participants in this study.

3. Results

Sample characteristics

Participants comprised 113 female barworkers and 32 male porters. Most female bar workers were unmarried, whereas the majority of male porters were married (Table 1, Panel A). The numbers of lifetime and recent sexual partners were significantly higher for men than women. Nearly 4% of female barworkers reported being infected with HIV. Nearly one third of women and half of the men reported testing for HIV on two or fewer occasions in their lifetime.

Table 1.

Characteristics of study participants and their social networks

Panel A. Index respondents1 All participants
(n=145)
Female barworkers
(n=113)
Male porters
(n=32)
p-value2
Age in years 31 (8.0) 31 (7.9) 34 (8.3) 0.102
Education Primary school or less 62 (42.8) 45 (39.8) 17 (53.1) 0.225
Any secondary school 83 (57.2) 68 (60.2) 15 (46.9)
Marital status Not married 79 (54.5) 68 (60.2) 11 (34.4) 0.015
Married 66 (45.5) 45 (39.8) 21 (65.6)
# of sexual partners (lifetime) 0-1 20 (13.8) 20 (17.7) 0 (0.0) <0.001
2 28 (19.3) 24 (21.2) 4 (12.5)
3-4 45 (31.0) 40 (35.4) 5 (15.6)
5+ 52 (35.9) 29 (25.7) 23 (71.9)
# of sexual partners (past 12 months) 0-1 112 (77.2) 93 (82.3) 19 (59.4) 0.003
2 19 (13.1) 14 (12.4) 5 (15.6)
3+ 14 (9.7) 6 (5.3) 8 (25.0)
Self-reported HIV serostatus Negative / not tested 141 (97.2) 109 (96.5) 32 (100.0) 0.576
Living with HIV 4 (2.8) 4 (3.5) 0 (0.0)
# of HIV tests (lifetime) None 10 (7.1) 6 (5.5) 4 (12.5) 0.084
1-2 40 (28.4) 28 (25.7) 12 (37.5)
3-4 47 (33.3) 36 (33.0) 11 (34.4)
5+ 44 (31.2) 39 (35.8) 5 (15.6)
Number of alters3 named by the index 0 2 (1.4) 1 (0.9) 1 (3.1) 0.064
1 20 (13.8) 17 (15.0) 3 (9.4)
2 62 (42.8) 48 (42.5) 14 (43.8)
3 39 (26.9) 33 (29.2) 6 (18.8)
4 9 (6.2) 6 (5.3) 3 (9.4)
5 8 (5.5) 3 (2.7) 5 (15.6)
6 or more 5 (3.4) 5 (4.4) 0 (0.0)
Panel B. Alters1,3 Alters of
all participants
(n=362)
Alters of
female barworkers
(n=267)
Alters of
male porters
(n=86)
p-value2
Gender Female 200 (55.2) 178 (64.5) 22 (25.6) <0.001
Male 162 (44.8) 98 (35.5) 64 (74.4)
Relationship to the index Neighbor 15 (4.1) 11 (4.0) 4 (4.7) 0.123
Friend 118 (32.6) 82 (29.7) 36 (41.9)
Co-worker 25 (6.9) 18 (6.5) 7 (8.1)
Family member 145 (40.1) 119 (43.1) 26 (30.2)
Partner 55 (15.2) 44 (15.9) 11 (12.8)
Other 4 (1.1) 2 (0.7) 2 (2.3)
Contact frequency with the index Weekly or less 94 (26.0) 73 (26.4) 21 (24.4) 0.779
Daily or almost daily 268 (74.0) 203 (73.6) 65 (75.6)
Index knows a phone number of the alter No 15 (4.1) 11 (4.0) 4 (4.7)
Yes 347 (95.9) 265 (96.0) 82 (95.3)
Index ever talked with the alter about HIV No 141 (39.0) 107 (38.8) 34 (39.5) 0.900
Yes 221 (61.0) 169 (61.2) 52 (60.5)
1

For age, numbers represent means (with standard deviations in parentheses); all other variables are categorical in nature and numbers represent counts (with percentages in parentheses).

2

p-values describe the statistical significance of differences between female barworkers and male porters; significance was evaluated using a t-test (for age) and Fisher’s exact tests for all other variables.

3

Alters were defined as family members, friends, loved ones, co-workers, neighbors, or other persons (“alters”) from whom index participants have sought advice or help, or with whom they have discussed important matters.

Social network characteristics

Participants reported an average of 2.8 individuals with whom they discussed important matters in the past year (Table 1, Panel B). Additional information was collected for up to 5 of these “alters” (N=362). Male index clients were more likely to list male alters (74%); female index clients were more likely to list female alters (64%; p<0.001). Over 40% were family members, 33% friends, 15% partners, 7% colleagues. Contact frequency with alters was high (74% daily or almost daily). Index clients reported having spoken to 61% of alters about HIV.

Feasibility and acceptability of CONSORT

Index participants reported knowing a phone number for 96% of alters (Table 2). On average, each participant was likely to invite 2.1 contacts (84% of alters) for HIV testing using physical invitation cards, and 1.5 contacts (60% of alters) using CONSORT. When given the choice between the two, two-thirds preferred invitation cards, whereas 25% preferred CONSORT SMS. When asked "If you received an SMS suggesting that you test for HIV but you do not know who suggested that you test, how likely is it that you would get tested for HIV?", 42% of index clients indicated that they would be somewhat or very likely to test for HIV.

Table 2.

Feasibility and potential acceptability of CONSORT

Feasibility and acceptability among alters1 All participants (n=362) Female barworkers (n=267) Male porters (n=86) p-value2
n (%) 95% CI n (%) 95% CI n (%) 95% CI
Index knows phone number of the alter No 15 (4.1) [2.5;6.7] 11 (4.0) [2.2;7.0] 4 (4.7) [1.8;11.4] 0.761
Yes 347 (95.9) [93.3;97.5] 265 (96.0) [93.0;97.8] 82 (95.3) [88.6;98.2]
Index would personally give the alter an HIV testing invitation card Very likely 235 (64.9) [59.9;69.7] 170 (61.6) [55.7;67.1] 65 (75.6) [65.5;83.4] 0.001
Somewhat likely 68 (18.8) [15.1;23.1] 59 (21.4) [17.0;26.6] 9 (10.5) [5.6;18.7]
Somewhat unlikely 38 (10.5) [7.7;14.1] 35 (12.7) [9.3;17.1] 3 (3.5) [1.2;9.8]
Not likely 21 (5.8) [3.8;8.7] 12 (4.3) [2.5;7.4] 9 (10.5) [5.6;18.7]
Index would send a confidential SMS message with an HIV testing invitation to the alter Very likely 144 (41.4) [36.3;46.6] 106 (40.0) [34.3;46.0] 38 (45.8) [35.5;56.4] 0.332
Somewhat likely 66 (19.0) [15.2;23.4] 55 (20.8) [16.3;26.0] 11 (13.3) [7.6;22.2]
Somewhat unlikely 71 (20.4) [16.5;24.9] 56 (21.1) [16.6;26.4] 15 (18.1) [11.3;27.7]
Not likely 67 (19.3) [15.5;23.7] 48 (18.1) [13.9;23.2] 19 (22.9) [15.2;33.0]
Index's preference for personally giving an invitation card vs. sending a confidential SMS HIV testing invitation to alter's mobile phone Invitation card 235 (67.7) [62.6;72.4] 171 (64.8) [58.8;70.3] 64 (77.1) [67.0;84.8] 0.131
Confidential SMS 87 (25.1) [20.8;29.9] 73 (27.7) [22.6;33.3] 14 (16.9) [10.3;26.3]
Neither 15 (4.3) [2.6;7.0] 13 (4.9) [2.9;8.2] 2 (2.4) [0.7;8.4]
No preference 10 (2.9) [1.6;5.2] 7 (2.7) [1.3;5.4] 3 (3.6) [1.2;10.1]
Acceptability among index particpants1 All participants (n=145) Female barworkers (n=113) Male porters (n=32) p-value2
n (%) 95% CI n (%) 95% CI n (%) 95% CI
Index client: Would test after receiving a CONSORT message Very likely 31 (21.53) [15.6;28.9] 24 (21.24) [14.7;29.7] 7 (22.58) [11.4;39.8] 0.991
Somewhat likely 30 (20.83) [15.0;28.2] 23 (20.35) [14.0;28.7] 7 (22.58) [11.4;39.8]
Somewhat unlikely 25 (17.36) [12.0;24.4] 20 (17.70) [11.8;25.8] 5 (16.13) [7.1;32.6]
Not likely 58 (40.28) [32.6;48.4] 46 (40.71) [32.1;49.9] 12 (38.71) [23.7;56.2]

Abbreviations: CONSORT–confidential social network referral for HIV testing; SMS–short message system message; CI–confidence interval

1

Numbers represent counts (with percentages in parentheses).

2

p-values describe the statistical significance of differences between female barworkers and male porters; significance was evaluated using Fisher’s exact tests. Confidence intervals around the estimated proportions were calculated using a method by Wilson (1927).

Potential impact and cost-effectiveness of CONSORT

Our results allow for preliminary estimates of the potential impact and cost-effectiveness of CONSORT. Assuming 1000 persons with characteristics similar to our study participants were offered the opportunity to facilitate confidential SMS-based HIV testing invitations, 1,507 confidential SMS-based testing invitations could be sent to contacts within their social networks. Among SMS recipients, 638 would be very likely or somewhat likely to test for HIV. At a cost of Tsh1000 (~$0.44) for 1000 SMS, the SMS cost per CONSORT-attributable HIV test would be approximately 0.1 cent. Given plausible assumptions (93% previously tested for HIV; 0.1% HIV incidence among prior testers; 3% HIV prevalence among first-time testers), these 638 CONSORT-attributable HIV tests would be expected to result in 1.93 new HIV diagnoses; the SMS cost per new HIV diagnosis would be approximately 34 cents.

4. Discussion

Among 145 individuals surveyed, we observed high feasibility and moderate acceptability of confidential SMS messaging to reach social network referrals for HIV testing. On average, each participant was very likely or somewhat likely to invite 2.1 network contacts using physical invitation cards, and 1.5 contacts using CONSORT SMS. More than 40 percent of participants indicated a willingness to test for HIV if they received a CONSORT invitation. Extrapolations of these estimates to a hypothetical cohort of 1000 index clients suggest a yield of more than 600 CONSORT-attributable HIV tests and 2 newly diagnosed HIV infections at an SMS cost of less than 1 US Dollar.

While other studies have explored the use of SMS messaging to promote HIV testing in sub-Saharan Africa,(11, 12, 19, 20) to our knowledge the feasibility and acceptability of using confidential SMS messaging to recruit social network referrals have not been explored. Prior work has shown that SMS messaging increased HIV testing among female sex workers(13) and college students(12) in Kenya and among a random sample of mobile phone users in South Africa.(11) Although each of these studies had limitations, taken together, they suggest that SMS messaging interventions can increase the uptake of HIV testing.

In addition to its low cost, we note other potential advantages of the CONSORT approach. First, chain referral methods, such as respondent-driven sampling, are a proven means of accessing hard-to-reach populations.(21) Reaching “populations that are left behind” is a priority of the global health sector strategy on STIs.(8) Additionally, the privacy and confidentiality afforded by mHealth technologies may overcome the stigma associated with personal invitations to test for HIV. Finally, because infrastructure and SMS messaging costs are low, CONSORT could be readily scaled within resource-limited settings and are extensible beyond HIV-messaging.

We note limitations. First, the sample may not be representative of the population of barworkers and porters, as enrollment and retention in the parent study was subject to self-selection. Second, our estimates may be subject to hypothetical bias and social desirability bias and may not be representative of other populations at increased risk of HIV infection. As such, these results are considered preliminary, but sufficient to prompt further feasibility and acceptability assessments of CONSORT.

In summary, we describe interest in CONSORT among mountain porters and bar workers in the Kilimanjaro Region of Tanzania. Given its low cost, capacity to reach hidden populations, and potential for widespread scalability, further study is warranted. Specifically, additional research should identify desirable healthcare provider- and client-side characteristics of CONSORT, including acceptable and effective content of SMS messages, evaluate feasibility and acceptability among clients presenting for testing, and provide preliminary estimates of its efficacy.

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ACKNOWLEDGMENTS

The authors are grateful to the study participants and to the study research assistants for input on study procedures and study implementation.

The authors thank the staff of the Kilimanjaro Clinical Research Institute, the University of South Carolina’s Arnold School of Public Health, especially the Department of Health Services Policy & Management and the Center for Health Care Quality, the Duke Global Health Institute and Duke University’s Center for Health Policy and Inequalities Research, for administrative support, and the Kilimanjaro Regional Administration and the Moshi District Council Administration for their support of the study’s development and implementation.

FUNDING

Research reported in this publication was supported by the National Institute of Mental Health of the National Institutes of Health in the United States under Award Numbers R01MH106388 and R21MH96631 and by the Duke University Center for AIDS Research (CFAR), an NIH funded program (P30AI064518). The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

Footnotes

DECLARATIONS

The study protocol was approved by the Institutional Review Boards at Duke University and the University of South Carolina in the United States, the Ethics Review Committee at Kilimanjaro Christian Medical University College, and the National Institute for Medical Research.

COMPETING INTEREST

No potential competing interest was reported by the authors.

Contributor Information

Jan Ostermann, Department of Health Services Policy & Management, University of South Carolina, USA South Carolina Smart State Center for Healthcare Quality, University of South Carolina, USA Duke Global Health Institute, Duke University, USA.

Bernard Njau, Kilimanjaro Christian Medical Centre, Moshi, Tanzania.

Martha Masaki, Kilimanjaro Christian Medical Centre, Moshi, Tanzania

Tara Mtuy, Kilimanjaro Christian Medical Centre, Moshi, Tanzania Department of Global Health and Development, London School of Hygiene and Tropical Medicine, London, UK.

Dafrosa Itemba, Tanzania Women's Research Foundation, Moshi, Tanzania

Amy Hobbie, Center for Health Policy & Inequalities Research, Duke University, Durham, North Carolina, USA.

Valerie Yelverton, University of South Carolina

Spencer Moore, Wageningen University, The Netherlands.

Thespina Yamanis, School of International Service, American University, Washington DC, USA.

Nathan M Thielman, Duke University, UNITED STATES.

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