Table 1.

Summary of HIV/STI health promotion campaigns and prevention initiatives in Victoria, Australia

Campaign	Campaign period	Budgets (AUD)	Target group	Aims	Identification of syphilis symptoms	Information of STI testing
Drama Down Under (DDU) (www.dramadownunder.info)	February 2008 to June 2014	1 831 606	All MSM	Increase HIV/STI awareness and knowledge Increase HIV/STI testing rate Increase health-seeking behaviours	Yes	Yes
Staying Negative (www.stayingnegative.net.au)	2007 to present	190 000	All MSM	Facilitate sexual health practice Provide real-life stories on sexual health information, homosexuality	Yes	Yes
Protection (www.protection.org.au)	February 2009 to October 2010	104 400	All MSM	Reduce HIV/STI incidence Reduce unprotected anal sex with casual partners Reinforce condom use	No	Yes
Wherever Sex Happens (www.whereversexhappens.com)	February 2010 to July 2012	133 356	All MSM	Promote safe sex during travel	No	Yes
Being Brendo (https://www.facebook.com/BeingBrendo)	April 2010 to April 2013	751 802	All MSM	Provide sexual health information Provide online social networking sites for discussion, advertisements	No	Yes
Top2Bottom (http://www.top2bottom.org.au)	August to December 2012	170 000	High-risk MSM – who have unprotected anal sex with regular or casual partners	Increase the awareness of HIV risk reduction strategies after exposure, such as post-exposure prophylaxis (PEP)	No	Yes
Ending HIV (http://endinghiv.org.au)	September 2013 to June 2014	426 533	All MSM	Increase HIV testing rate in MSM who are HIV negative or with unknown HIV serostatus Promote early initiation of antiretroviral therapy (ART) in HIV-positive MSM Reinforce safe sex practice for all MSM	No	No

STI, Sexually transmitted infection; MSM, men who have sex with men.