Fig. 4.
Most common barriers to and motivations for encouraging others to try plant-based foods, sorted by self-reported likelihood of doing so in the next month, derived from qualitative analysis of open-ended questions.
Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.