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. 1992 Jul;82(7):1029–1032. doi: 10.2105/ajph.82.7.1029

Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.

M Siska 1, J Jason 1, P Murdoch 1, W S Yang 1, R J Donovan 1
PMCID: PMC1694059  PMID: 1609906

Abstract

The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

  1. Bauman K. E., Dent C. W. Influence of an objective measure on self-reports of behavior. J Appl Psychol. 1982 Oct;67(5):623–628. [PubMed] [Google Scholar]

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