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. 1975 Winter;10(4):369–383.

A "desperation-reaction" model of medical diffusion.

K E Warner
PMCID: PMC1071875  PMID: 1065622

Abstract

Knowledge about the adoption and diffusion of innovations is briefly reviewed. A model is then proposed to explain how certain innovations, intended to address dire medical problems, might diffuse in a manner not previously reported, with extensive diffusion occurring during what would be a period of small-scale experimentation and limited adoption in the conventional innovation-diffusion environment. The model is illustrated with findings from a case study of the diffusion of drug therapies for four types of leukemia. Possible implications of "desperation-reaction" diffusion are suggested.

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.

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