Skip to main content
Annals of Behavioral Medicine: A Publication of the Society of Behavioral Medicine logoLink to Annals of Behavioral Medicine: A Publication of the Society of Behavioral Medicine
. 2024 Oct 19;58(12):857–862. doi: 10.1093/abm/kaae063

Exposure to GLP-1 Receptor Agonist and Bariatric Surgery Use on Obesity Policy Support

Stacy M Post 1,, Rebecca K Hoffman 2, Junhan Chen 3, Michelle L Stock 4, Susan Persky 5
PMCID: PMC11568355  PMID: 39427238

Abstract

Background

Glucagon-like-peptide-1 receptor agonists (GLP-1s) are a newer class of obesity medications that have garnered significant attention by the public and media. Media reports suggest that medical interventions such as GLP-1s are often perceived as weight loss “shortcuts.”

Purpose

The present experimental research tested the effect of exposure to medical weight loss interventions on GLP-1 policy support, dependent on body mass index.

Methods

A sample of 440 participants (Mage= 37, SD = 12.6) were randomly assigned to read about a woman who lost 15% of her body weight either with a GLP-1, bariatric surgery, or diet/exercise. Participants reported on beliefs that the woman took a weight loss “shortcut” and support for three policies expanding GLP-1 coverage.

Results

Exposure to a woman who lost weight with GLP-1 or bariatric surgery (vs. diet/exercise) led to higher GLP-1 policy support. However, such exposure was also indirectly associated with lower policy support, partially mediated by weight loss “shortcut” beliefs.

Conclusions

This study provides evidence that exposure to medical weight loss interventions leads to higher GLP-1 policy support. Exposure may also, indirectly, lead to lower policy support due to beliefs that such interventions are shortcuts. Findings have implications for policymakers who are interested in how perceptions of medical weight loss interventions influence support for obesity treatments and related health policies.

Keywords: Weight loss medication, GLP-1 receptor agonists, Obesity policy, Policy attitudes


Exposure to medical weight loss interventions led to higher GLP-1 agonist policy support. However, exposure also indirectly led to lower policy support due to beliefs that such interventions are weight loss “shortcuts.”

Introduction

Glucagon-like-peptide-1 receptor agonists (GLP-1s) are a class of anti-obesity medications that result in an average weight loss of 15%–20% of total body weight after one year [1]. Despite their efficacy, support for public policies expanding coverage of medical interventions, such as GLP-1s and bariatric surgery, varies. For example, out of 15 obesity-related policies, government funding of bariatric surgery was ranked second-to-last in terms of support [2], while other research showed that 81% of study participants reported that bariatric surgery should be covered by private insurance for adolescents with “severe obesity” [3]. Similarly, in an opinion poll, 80% of Americans endorsed health insurers covering the cost of prescription weight loss drugs for people with obesity [4], although support for coverage of specific classes of weight loss medications is unknown. Factors influencing support for policies broadening access to medical obesity interventions warrant further investigation, especially because such policies are currently under consideration by the U.S. government [5].

Media reports and empirical research suggest that attitudes about individuals who use GLP-1s to lose weight are often negative due to perceptions that they are “cheating” or taking a “shortcut” to lose weight [6–8]. These perceptions align with research demonstrating that bariatric surgery is also often viewed as an “easy way out” [9] and related work showing that people with obesity who undergo bariatric surgery (vs. diet/exercise) are perceived negatively [10]. Attitudes that medical weight loss interventions are “shortcuts” that require less personal effort could undermine support for policies expanding coverage of GLP-1s for people with obesity, especially if these attitudes occur alongside beliefs that people with obesity are undeserving of such interventions.

Exposure to examples of GLP-1 use in the media, real-life settings, or otherwise may influence endorsement of GLP-1 policies. There is research showing that exposure to different sociopolitical phenomena impacts support for related policies [11, 12]. Thus, exposure to GLP-1 success stories may also affect policy support and lead to higher support for policies expanding coverage of the medications. However, exposure might also reduce policy support if it simultaneously leads to beliefs that GLP-1s are a weight loss “shortcut.” We posed the following research question: Does exposure to a female target who lost weight with medical means (GLP-1 or bariatric surgery, included as a comparison) versus traditional or nonmedical means (diet/exercise) affect GLP-1 policy support? Is the influence of exposure mediated through weight loss “shortcut” beliefs (RQ1)?

Another factor that may impact GLP-1 policy support is an individual’s own body mass index (BMI). While BMI does not account for several important factors (e.g., body fat percentage and racial differences), guidelines and eligibility for GLP-1 use are primarily based on BMI [1]. People with larger bodies also have different personal experiences with and understanding of obesity, which may affect support for medical weight loss interventions. Because personal relevance predicts motivation to cognitively process and support health messages in multiple domains [13], people with larger bodies might consider the personal benefits of using medical means for weight loss and thus could be more likely to support GLP-1 policies. However, perceptions that GLP-1s are a “shortcut” may reduce support for GLP-1 policies for people with larger bodies due to anticipated negative stereotypes associated with using the medications. These opposing perspectives prompted our second research question: Are the effects of exposure to a female target who lost weight with medical means (vs. diet/exercise) on shortcut beliefs and GLP-1 policy support dependent on participant BMI (RQ2)?

Materials and Methods

Participants

The present study used data from another study [8]. Participants (N = 493) were recruited online from Prolific Academic to complete a Qualtrics survey. A power analysis for a small effect size (f = 0.15) with a power of 0.80 showed that 432 participants were needed; 493 participants were recruited to account for potential data loss. After exclusions, a final N of 440 participants (MBMI= 27.5, SD = 6.82) were analyzed.

Eligible participants were U.S. citizens who were at least 18 years of age. Recruitment was stratified to obtain a balance of males versus females (self-reported biological sex), and individuals who self-identified as “overweight”/“very overweight” versus “neither overweight nor underweight”/“underweight”/“very underweight” (demographics in Table 1). Participants were compensated $5.00, and informed consent was obtained from all study participants. Study procedures were ruled exempt by the National Institutes of Health Institutional Review Board.

Table 1.

Demographics

Total N = 440
N %
Gender
 Man 213 48.40
 Woman 220 50
 Non-binary 5 1.10
 Gender fluid 2 0.50
Sexual identity
 Straight or heterosexual 347 78.90
 Lesbian 7 1.60
 Gay 13 3.00
 Bisexual 41 9.30
 Pansexual 9 2.00
 Asexual 3 0.70
 Queer 3 0.70
 Other 14 3.18
 Did not specify 3 0.70
Racial group
 Asian 16 3.60
 Black or African American 41 9.30
 Native American/Alaskan Native 4 0.90
 North African or Middle Eastern 2 0.50
 White or Caucasian 336 76.40
 Multiracial 31 7.00
 Other 9 2.00
 Did not specify 1 0.20
Hispanic or Latinx/a/o
 Yes 46 10.50
 No 394 89.50
Household income
 <$25,000 76 17.30
 $25,000–$50,000 106 24.10
 $50,001–$100,000 170 38.60
 $100,001–$200,000 72 16.40
 >$200,000 16 3.60
Education
 Some high school 10 2.30
 High school diploma/GED 69 15.70
 Some college 89 20.20
 Associates degree or trade school 42 9.50
 Bachelor’s degree 169 38.40
 Master’s degree 51 11.60
 Doctorate or equivalent 10 2.30
Political beliefs
 Extremely liberal 85 19.30
 Liberal 122 27.70
 Slightly liberal 56 12.70
 Moderate/middle of the road 86 19.50
 Slightly conservative 40 9.10
 Conservative 40 9.10
 Extremely conservative 11 2.50
Ever used a weight loss medication
 No 371 84.30
 Yes 69 15.70

Design

The present study used a randomized, between-subjects design testing the effects of three weight loss methods on GLP-1 policy support (diet/exercise: n = 176, GLP-1: n = 175, or bariatric surgery for targets of higher body size: n = 89). The original study [8] tested an additional factor (body size of a target woman: lean vs. woman with obesity). Because it is not feasible for a lean person to have bariatric surgery, a lean woman/surgery condition was not tested in the original study, resulting in a smaller n for the present study’s surgery condition. Furthermore, exposure to GLP-1 users who have larger and smaller bodies is widespread [14] and likely affects views toward related policies, even when such policies are specifically for people with obesity. Thus, the present study examined effects regardless of the target’s body size on policy support to increase external validity. Participants were randomly assigned to read about and view a photo of a woman (who either was lean or had obesity, per the original study’s design) named Sarah, in her 30s, who lost 15% of her total body weight after 3 months either with diet/exercise, a GLP-1, or bariatric surgery. Participants were informed that the photo depicted Sarah after weight loss.

Measures

Full measures, code, and data analyzed for the present study can be found online at https://osf.io/xme4w/. We assessed self-reported height and weight (to calculate BMI). Political views, self-categorized body size, racial/ethnic group, gender, sexual identity, highest degree of education, annual household income, and past experiences with over-the-counter and prescription weight loss medications and weight loss surgery were also measured as potential covariates and to characterize the sample.

Weight Loss Shortcut Beliefs

After reading about and viewing a photo of Sarah, participants responded to four items assessing the extent to which they believed that, for example, “Sarah took the easy way out to lose weight” [8]. All questions were scaled 1 (not at all) to 7 (very). A mean of all four questions was computed (α = .89).

GLP-1 Policy Support

After reporting weight loss “shortcut” beliefs, participants read information defining obesity as “having a BMI of 30 or higher” and describing GLP-1s before responding to questions assessing support for three policies related to expanding coverage of GLP-1s for people with obesity, scaled from 1 (strongly oppose) to 5 (strongly support). The three items were strongly correlated (rs = .60–.69) and thus were combined into one “GLP-1 policy support” outcome.

The first policy item measured support for the Treat and Reduce Obesity Act, described as a legislative bill that would expand Medicare to cover medications to treat obesity, such as GLP-1s. The Treat and Reduce Obesity Act is currently under consideration by the U.S. government. The second policy item measured support for a federal policy to require employers to cover the cost of GLP-1s for people with obesity. This item was informed by market research measuring perceptions of prescription weight loss drug coverage [15]. The third item measured support for a federal policy subsidizing GLP-1s for people with obesity with household income of less than $30,000 per year. This item was informed by policies that subsidize health costs for people with lower incomes, such as the Affordable Care Act.

Data Analytic Plan

Analyses were conducted with SPSS (v29). With one exception, one-way analyses of variance (ANOVAs) and chi-square tests for categorical variables revealed no significant demographic differences by condition (ps > .05). Because there was a significant difference in past weight loss medication use by condition (p = .047), analyses controlled for past use. Political beliefs positively correlated with policy support and were also included as a covariate.

Although the present data were from a larger study that tested two factors (weight loss method and target body size [8]), the current study’s goal was to examine the effect of exposure to different weight loss methods on policy support. To ensure that combining conditions across target body size was sound, we tested for interactions between the original two factors on each policy outcome with two-way ANOVAs. There were no marginal or significant main effects of target body size or weight loss method-by-target body size interactions (ps > .05).

Mean comparisons of GLP-1 policy support and shortcut beliefs by condition were examined with a one-way analysis of covariance (ANCOVA). Hayes’ PROCESS macro (5,000 bootstrap samples) [16] tested whether weight loss shortcut beliefs mediated the effect of weight loss method (diet/exercise, GLP-1, or bariatric surgery) on GLP-1 policy support, dependent on participant BMI. The diet/exercise condition was the reference group. We confirmed moderated mediation when the 95% bias-corrected bootstrap confidence interval for the index of moderated mediation did not contain zero.

Results

There were significant differences by condition on GLP-1 policy support. The diet/exercise condition (M = 3.20, SE = .08) had significantly lower policy support relative to the GLP-1 condition (M = 3.45, SE = .08; p = .023), but diet/exercise was not significantly different than bariatric surgery (M = 3.39, SE = .11; p = .17). The GLP-1 and surgery conditions also did not significantly differ (p = .62).

There were also significant differences by condition on weight loss shortcut beliefs. The diet/exercise condition (M = 1.27, SD = .54) had significantly lower shortcut beliefs compared to the GLP-1 (M = 3.76, SD = 1.52; p < .001) and surgery (M = 3.51, SD = 1.35; p < .001) conditions. Shortcut beliefs between the GLP-1 and surgery conditions did not significantly differ (p = .122).

Moderated mediation analyses showed that GLP-1 and bariatric surgery exposure (vs. diet/exercise) predicted higher weight loss shortcut beliefs, and shortcut beliefs were negatively associated with GLP-1 policy support. Importantly, there were significant negative indirect effects on policy support, through shortcut beliefs, for both the GLP-1 and surgery conditions. More conservative political beliefs were associated with higher shortcut beliefs and lower policy support. While past weight loss medication use was negatively associated with shortcut beliefs, it was not associated with policy support. There were significant positive direct effects of GLP-1 and surgery (vs. diet/exercise) on policy support. Finally, there were no interactions with BMI and shortcut beliefs or weight loss method on policy support. The index of moderated mediation was not significant. These results indicate that, while controlling for political views and past weight loss medication use, exposure to GLP-1 and surgery use (vs. diet/exercise) led to higher GLP-1 policy support. Exposure also indirectly led to lower GLP-1 policy support, partially mediated by higher shortcut beliefs. However, participant BMI did not moderate these effects (see Fig. 1).

Fig. 1.

Fig. 1.

Moderated mediation model: the effects of weight loss method on GLP-1 policy support through weight loss shortcut beliefs, dependent on participant BMI. GLP-1 index of moderated mediation = .024, CI = [−.003, .045]. Bariatric surgery index of moderated mediation = .022, CI = [−.003, .041]. Note. Dashed lines indicate that the confidence interval includes zero. Dotted circles indicate variables entered into the model as covariates. BMI = body mass index; WL = weight loss; political beliefs were coded such that higher numbers indicated more conservative beliefs.

Discussion

The present study examined how exposure to a target woman who successfully lost weight with a medical intervention versus diet/exercise influenced support for policies to expand coverage of GLP-1s for people with obesity. Mean differences based on experimental conditions demonstrated that reading about a target woman who lost weight with a GLP-1 or bariatric survey (vs. diet/exercise) led to higher GLP-1 policy support. However, exposure to weight loss with a GLP-1 simultaneously led to lower GLP-1 policy support by eliciting beliefs that GLP-1s and surgery are “shortcuts,” or strategies to lose weight without hard work. This finding is consistent with research showing that both bariatric surgery [9] and other weight loss medications [17] are judged as “taking the easy way out.” This pattern occurred despite a positive direct effect of GLP-1 and surgery exposure on policy support, suggesting that perceptions that medical obesity treatments are a form of “cheating” may diminish otherwise positive effects of exposure to GLP-1 and surgery use, at least to some extent, and reduce support. Perceptions that GLP-1s are a “shortcut” may be related to Western cultural attitudes, such as pro-effort biases about weight and weight loss [18] and Protestant work ethic beliefs, which attach inherent value to hard work. Additionally, weight and thinness are frequently regarded as symbols of social status and good health, and thus these cultural beliefs may contribute to the disapproval of reaping benefits associated with weight loss without exerting effort. If individuals perceive that medical weight loss interventions require less personal effort and hard work than lifestyle changes, it could cultivate attitudes that their broad accessibility for people with obesity is unwarranted.

Notably, the effect of GLP-1 or bariatric surgery (vs. diet/exercise) exposure on policy support, through higher shortcut beliefs, did not depend on participant BMI. Individuals with higher BMIs may have perceived GLP-1s to be a “shortcut” as much as individuals with lower BMIs, despite medical obesity treatments being more personally relevant to people with higher BMIs. This perception could stem from widely held beliefs among individuals of all body sizes that weight and weight loss are a matter of personal responsibility and willpower [19, 20]. Alternatively, individuals with higher BMIs may be skeptical about the effectiveness of GLP-1s for long-term weight management, perceiving it as a short-term “quick fix” solution, especially if they have tried other methods without long-term success. Because the vast majority of people with obesity regain weight after weight loss [21] and research suggests that most GLP-1 users will need to sustain their use over time to maintain weight loss [22], individuals with higher and lower BMIs may be similarly skeptical that GLP-1s can support long-term weight loss. These perceptions could lead to a lack of support for policies promoting GLP-1 treatments.

Political views also impacted GLP-1 policy support. More conservative views were associated with higher shortcut beliefs and lower GLP-1 policy support. However, the effects of exposure to a target woman who lost weight with GLP-1 or bariatric surgery (vs. diet/exercise) on shortcut beliefs and GLP-1 policy support remained significant when controlling for political views, indicating that these effects are independent of and extend beyond the influence of political views. Yet, understanding the influence of political beliefs on support for expanding coverage of GLP-1s is an important next step as demand for access to the medications through employer- and government-sponsored healthcare plans grows [23]. This surge in demand coincides with widely held negative attitudes toward pharmaceutical companies [24] and prescription drug costs [15], suggesting multiple sociopolitical factors may shape GLP-1 policy support and deserve scientific attention.

Finally, it is notable that exposure to GLP-1 use or bariatric surgery affected GLP-1 policy support. This finding suggests a possible spillover effect whereby exposure to people who lose weight with a medical intervention may influence policy support for other medical weight loss treatments, even if the interventions differ substantially. Policymakers should consider such spillover effects to better understand how perceptions of different medical obesity interventions influence support for a broader spectrum of obesity treatments and related health policies.

Limitations and Future Directions

This study examined the effect of exposure to a white target woman who lost weight with GLP-1s on policy support. Racial, gender, and age-related biases exist in the USA, and thus it is unknown how policy support may differ when viewing diverse targets whose characteristics are different from (or similar to) study participants. Additionally, we examined the combined effect of a lean target woman and a woman with obesity. Although this approach increased the present study’s external validity given that people of varying body sizes use GLP-1s for weight loss, future research should examine the effect of exposure to different target weight statuses on policy support independently. Finally, we did not measure baseline GLP-1 policy support, which could have allowed us to assess change in support after presenting the experimental stimuli.

Conclusion

This study provides evidence that exposure to medical weight loss interventions leads to higher GLP-1 policy support. However, such exposure also indirectly leads to lower support due to beliefs that medical weight loss interventions are “shortcuts.” Findings have implications for policymakers aiming to grasp how public perceptions of different weight loss methods influence support for medical obesity treatments and associated health policies.

Acknowledgments

We would like to thank Crystal Peterson and Kaylee Foor for assistance with data collection preparation and Christopher Fortney for assistance with experimental stimuli preparation.

Contributor Information

Stacy M Post, Department of Psychological and Brain Sciences, The George Washington University, Washington, DC, USA.

Rebecca K Hoffman, Pacific Institute for Research & Evaluation, Beltsville, MD, USA.

Junhan Chen, The University of Hong Kong, Journalism and Media Studies Centre, Hong Kong, China.

Michelle L Stock, Department of Psychological and Brain Sciences, The George Washington University, Washington, DC, USA.

Susan Persky, Social and Behavioral Research Branch, National Human Genome Research Institute, Bethesda, MD, USA.

Funding

This study was supported by the Intramural Research Program of the National Human Genome Research Institute.

Compliance with Ethical Standards

Authors’ Statement of Conflict of Interest and Adherence to Ethical Standards Authors Stacy M. Post, Rebecca K. Hoffman, Junhan Chen, Michelle L. Stock, and Susan Persky declare that they have no conflicts of interest.

Authors’ Contributions Stacy M. Post (Conceptualization, Investigation, Formal analysis, Methodology, Project administration, Writing—ordinal draft, Writing—review & editing), Rebecca K. Hoffman (Writing—review & editing), Junhan Chen (Investigation, Writing—review & editing), Michelle L. Stock (Writing—review & editing), Susan Persky (Conceptualization, Investigation, Methodology, Writing—review & editing, Supervision)

Transparency Statements

Study registration This study’s data were part of another study, which was preregistered. Details can be found here: https://osf.io/j2tny.

Analytic plan preregistration The analysis plan for the present study was not formally preregistered. However, the original study’s preregistration states the researchers planned to examine the effects of experimental stimuli on policy support as secondary analyses.

Data availability De-identified data from this study are available in a public archive: https://osf.io/xme4w/

Analytic code availability Analytic code used to conduct the analyses presented in this study is available in a public archive: https://osf.io/xme4w/

Materials availability All materials used to conduct the study are available in a public archive: https://osf.io/xme4w/

References


Articles from Annals of Behavioral Medicine: A Publication of the Society of Behavioral Medicine are provided here courtesy of Oxford University Press

RESOURCES