Full Text
The Full Text of this article is available as a PDF (391.3 KB).
letter . 1997 Dec 13;315(7122):1622.
Evidence based advertising? Only two fifths of advertisements cited published, peer reviewed references.
PMCID: PMC2127972 PMID: 9437300
See the article "Advertisements for donepezil (Aricept) in the BMJ. Advertisement suggests an unrealistic improvement in mental status." in volume 314 on page 1555.
See the article "Advertisements for donepezil (Aricept) in the BMJ. Local committee has declined to approve NHS hospital prescription of donepezil." in volume 314 on page 1555.